Charmin explores the overshare: Too personal a brand to Tweet?

A few days ago, Beatabeat wrote about Charmin’s Twitter presence. To describe the Tweets from the toilet paper company as “overshares” may be an understatement. The TMI tweets include many variations of common bathroom stories: While BetaBeat went on to find out who was responsible for this overshare Twitter presence and hashtag #tweetfromtheseat, my first … Continue reading

Buffalo Wild Wings or Beyonce: Who shut off the lights and turned on Twitter?

For any of the millions of fans watching the Super Bowl on February 3rd, the most memorable moment was perhaps not Beyonce’s halftime show stopper, but the 34 minute blackout shortly thereafter. And with the lights off, Twitter users went absolutely crazy spouting theories, conspiracies, jokes, puns and everything in between about what was causing … Continue reading

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