Real beauty means really shareable content

Screenshot, thumbnail Dove Real Beauty sketch artist

By now, you’ve most likely all seen the Dove Real Beauty Sketch Artist video. The lovely three-minute gem filled up my entire news feed today and was shared by dozens of my Facebook friends and Twitter followers. If you haven’t seen it yet, look at how Dove translated their Real Beauty campaign into a heartfelt, … Continue reading

Tweet it public or talk in private?

“One tweet. Thousands of comments. Four days later, two people have been fired. Welcome to the digital age.” With those words, Forbes author Kashmir Hill sums up the firing of a women, Adria Richards, who called out two men at a tech conference for crude language last week. The catch: she used Twitter to post a … Continue reading

Charmin explores the overshare: Too personal a brand to Tweet?

A few days ago, Beatabeat wrote about Charmin’s Twitter presence. To describe the Tweets from the toilet paper company as “overshares” may be an understatement. The TMI tweets include many variations of common bathroom stories: While BetaBeat went on to find out who was responsible for this overshare Twitter presence and hashtag #tweetfromtheseat, my first … Continue reading

Buffalo Wild Wings or Beyonce: Who shut off the lights and turned on Twitter?

For any of the millions of fans watching the Super Bowl on February 3rd, the most memorable moment was perhaps not Beyonce’s halftime show stopper, but the 34 minute blackout shortly thereafter. And with the lights off, Twitter users went absolutely crazy spouting theories, conspiracies, jokes, puns and everything in between about what was causing … Continue reading

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