Real beauty means really shareable content

Screenshot, thumbnail Dove Real Beauty sketch artist

By now, you’ve most likely all seen the Dove Real Beauty Sketch Artist video. The lovely three-minute gem filled up my entire news feed today and was shared by dozens of my Facebook friends and Twitter followers. If you haven’t seen it yet, look at how Dove translated their Real Beauty campaign into a heartfelt, … Continue reading

The Commerical Your Commercial Could Sell Like

Humor in advertisements is far from new. In fact, it has been used more and more in recent years to combat an increasingly attention deficit society. However, is its charm wearing off? When does the humor become too old and overdone? We all remember what was dubbed by a friend of mine, “the most brilliant … Continue reading

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